In this series of typographic illustrations called “Superhero Typographic Classifications”, Minnesota based graphic artist Matthew Olin couples well known superheroes with common fonts.
Often-chaotic communication clutters the clarity of our visual world; however, we can draw analogies between the elements of design and those of superheroes in an attempt to create clarity, educate and inspire. These elements, primarily the use of symbol, color and typography, have the power to communicate with an audience far beyond the surface level. Relating these characteristics to those found within beloved superheroes lets us connect the qualities of each and draw similarities between the two. In doing so, we can champion our profession as leaders in organizing chaos and creating change in an informed world. – Matthew Olin