HIFI Typography by Oh Yeah Studio

Oslo, Norway based design company Oh Yeah Studio created this stark yet playful typeface for Rå Lyd, a magazine published by HI-FI klubben, the largest Scandinavian retail chain home entertainment electronics.

The concept was playful typography in an otherwise fairly dark layout. With play as the theme we kept it all one color not to break with the magazine’s tone and expression. It was important not to make it too naive for the target group even though it was playful and fun. The type jumps and dances like music does. The project was fun and inspiring as we have designed an entire alphabet of which we visualized as a poster as well. Elements from alphabet was used throughout the magazine. – Oh Yeah Studio

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