Crystal Smith @ The Achilles Effect (a site that examines how young boys’ understanding of masculinity affects their perception of femininity) culled a list of words from 59 toy spots directed at either boys or girls and plugged them into Wordle to produce a word cloud illustrating which words are used most often in ads targeting boys (top) versus words used most often in ads targeting girls.
“This is not an exhaustive record,” Smith says, “it’s really just a starting point, but the results certainly are interesting.”
A complete breakdown of the facts and figures can be found here. A follow-up post with responses to common questions and criticisms can be found here.
